How Zazzle Launches New Products

Monica discusses with Meighan all the different steps involved in launching new products on our platform.

 

This article explains the steps Zazzle takes to launch new products on its platform, including idea submission, validation, production, compliance, and designer involvement.

1. Where Do New Product Ideas Come From?

  • Zazzle collects new product ideas from designers, forum feedback, industry trends, and suggestions from partner makers.

  • Anyone can submit ideas, but only some are chosen for further review.

2. How Are New Product Ideas Evaluated?

  • The category management team conducts research to validate the potential of product ideas.

  • They look at market demand, opportunity size, and what customers want.

  • The research results are shared with the business development team for the next stage.

3. How Are Products Developed?

  • Zazzle may partner with specialized makers or use in-house manufacturing to produce new products.

  • Potential partners are vetted for quality, reliability, and their ability to offer competitive pricing.

4. What About Safety and Compliance?

  • Zazzle has a dedicated compliance team to ensure all products meet safety and quality standards.

  • Items like food products and children’s goods receive extra checks.

  • International regulations are followed for global launches.

5. How Does Technology Enhance Product Launches?

  • Zazzle’s technology enables advanced product customization and realistic previews for shoppers and designers.

  • Complex items (e.g., leggings or foil-printed cards) often require special engineering and sophisticated photography.

6. Can Designers Submit Ideas?

  • Yes. Creators can suggest new products through our community forum.

  • Detailed submissions (including product context and intended use) help speed up idea evaluation.

7. Why Do Some Products Take Longer to Launch?

  • Some products require extensive research, specialized manufacturing, compliance checks, or new technology development.

  • Zazzle focuses on quality and readiness before launching any new item.

8. What Makes Zazzle’s Approach Unique?

  • Zazzle combines designer input, rigorous research, quality control, and custom technology to offer a wide and unique product range.

  • The process involves multiple teams working together to ensure the final product meets high standards for users and designers.