Zazzle Royalty and Referral Percentages

In effect April 1, 2025

 

Roles and Earnings

Creators: Creators earn Royalties from sales of their published Products and Content. Creators may set their Royalty rate anywhere between the Standard Royalty Rate and the Maximum Royalty Rate:

 

Name Your Royalty Table (for Primary Content):

Primary Content Standard Royalty Rate Maximum Royalty Rate
Physical Products 5% 50%
Zazzle Heart Products & Value Phone Cases 5% 5%
Digital Products (i.e., Instant Downloads) 5%  99%

 

Marketing Royalty Fee Table (by Department):

Content that is: (i) published by Creators using our Creator tools, and (ii) associated with one or more Product type(s) (e.g., t-shirt, Facebook® banner, digital product, tote bag, etc.), is "Primary Content."  Primary Content published by a Creator will not be available as digital Product(s) unless the Creator so chooses.

Ambassadors: Ambassadors can earn Referral Commissions through two types of Referral links:

Ambassador Royalty and Referral Commission Percentages

Referral Commissions Table (by Department):

Product Marketplace Department

Self-Promotion Link Earnings


Percent of Net Referral Sales (Royalty + Referral Commission)*

Cross-Promotion Link Referral Commission

Percent of Net Referral Sales (Referral Commission)

Accessories 40% 15%
Baby & Kids 40% 15%
Clothing & Shoes 35% 15%
Crafts & Party Supplies 40% 15%
Electronics 40% 15%
Home & Living 40% 15%
Invitations & Stationery 50% 15%
Office & School 45% 15%
Sports, Toys & Games 45% 15%
Wall Art & Décor 40% 15%
Weddings 50% 15%

* Excess Royalty Fees will be deducted, as applicable. 

 

Fees

Marketing Royalty Fee Table (by Department):

* % of Gross Royalty

Secondary Content

Secondary Content includes digital Content without direct product association (e.g., photography, illustrations created with software like Adobe® Illustrator® or Photoshop®) (“Images”) or simple forms of Content (e.g., Text Pairings, Decorated Text, Shapes, Lines, Icons, Stickers, Simple Vector Art, Background Images, or Background Patterns) (“Elements”). When Customers incorporate Secondary Content into Products, Royalty distribution will occur as follows:

Example Calculation (for Secondary Content):

Purchased Product scenarios Primary Content Creator receives Secondary Content Image Creator(s) receives Secondary Content Element Creator(s) receives
Primary Content + 1 Image 75% of the Royalty 25% of the Royalty  
Primary Content + 3 Images 75% of the Royalty An equal share of a 25% Royalty pool (i.e., 8.33%)  
Primary Content + 1 Element 98.04% of the Royalty   1.96% of the Royalty
Primary Content + 2 Elements 96.15% of the Royalty   1.92% of the Royalty
Primary Content + 6 Elements 90% of the Royalty   An equal share of a 10% Royalty pool (i.e., 1.67%)
Primary Content + 3 Images + 6 Elements 75% of the Royalty An equal share of a 23.15% Royalty pool (i.e., 7.72%) An equal share of a 1.85% Royalty pool (i.e., 0.31%)

 

Every transaction is subject to rounding. User-uploaded images, elements, or other Content do not affect Royalty calculations.

Ambassador Program Details

Transactions and Payments

Updates and Compliance